Privacy Policy
1. Introduction
At Newmac Expedition (“we,” “us,” or “our”), accessible via newmacexpedition.com, we recognize the importance of your privacy and are firmly committed to safeguarding your personal information. This Privacy Policy is designed to inform you about how we collect, use, disclose, and protect your personal data in compliance with global data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We prioritize transparency, user control, and responsible data management.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users of the website located at newmacexpedition.com, including customers, visitors, and subscribers. Newmac Expedition is the data controller responsible for the processing of personal data described in this policy unless otherwise stated. If you have any questions about this policy or your data, you may contact us at [email protected].
3. Categories of Data Processed
We collect and process the following categories of personal data, either directly from you or through automated means:
a. Usage Data:
Includes data about how you interact with newmacexpedition.com, such as IP address, browser type, session time, visited pages, referring website, and other diagnostic data.
b. Account Data:
Includes identifying information such as your full name, mailing address, email address, telephone number, and login credentials when you register for an account.
c. Profile Data:
Covers personal preferences, purchase history, saved products, activity logs, behavior patterns, and demographic profile details.
d. Communication Data:
Includes correspondence via email, contact forms, customer support inquiries, and other communication logs.
e. Technical Data:
Covers information relating to the devices you use to access our services, such as operating system details, screen resolution, device model, system configuration, and application usage.
f. Transaction Data:
Includes details of payments made, billing and shipping addresses, order history, payment method, and delivery tracking identifiers.
g. Preference Data:
Includes marketing preferences, communication consents, product interest selections, and survey responses.
4. Legal Bases for Processing
We rely on the following legal grounds, as defined in the GDPR and related privacy laws, to process your personal data:
– Contractual Necessity: When processing is required to fulfill our obligations under a contract with you, such as providing purchased products or services.
– Legitimate Interests: For operational reasons such as fraud prevention, service improvements, or analytics, provided such interest is not overridden by your rights and freedoms.
– Consent: Where you have given explicit permission for processing (e.g., for optional cookies or marketing).
– Legal Obligations: Where required by applicable laws, court orders, or regulatory requirements.
5. Your Rights
As a data subject, you have the following rights regarding your personal information:
– Right of Access: You may request access to the personal data we hold about you.
– Right to Rectification: You may ask us to correct inaccurate or incomplete personal data.
– Right to Erasure (“Right to be Forgotten”): You may request the deletion of your personal data, subject to legal and contractual limitations.
– Right to Restriction of Processing: You may ask us to suspend the processing of your personal data in specific circumstances.
– Right to Data Portability: You may obtain your personal data in a structured, commonly used, and machine-readable format for transfer to a third party.
You may exercise these rights by contacting us at [email protected]. We will respond to valid requests in accordance with applicable legal requirements.
6. Security Measures
We implement stringent safeguards to protect your personal data from loss, misuse, and unauthorized access, including:
– Data encryption during transmission and storage;
– Secure data access protocols and authentication standards;
– Regular backups and disaster recovery procedures;
– Employee confidentiality agreements and privacy training programs;
– Intrusion detection, firewall management, and platform patching.
7. International Transfers
Where your personal data is transferred outside of your jurisdiction (including transfer to jurisdictions outside the European Economic Area), we ensure appropriate safeguards are in place. These may include European Commission Standard Contractual Clauses, adequacy decisions, or legally binding corporate rules. You may contact us for further information regarding these measures.
8. Data Retention
We retain personal data as long as necessary for the purpose for which it was collected, in accordance with applicable laws. Specific retention periods include:
– Account Data: retained while the account remains active or as required under applicable regulations.
– Transaction Data: retained for a minimum of 7 years for legal and financial audit purposes.
– Communication and Support Logs: typically retained for 3 years following the last user interaction.
– Preference and Marketing Data: retained until consent is withdrawn or the data is no longer relevant.
Data is securely deleted or anonymized when no longer necessary.
9. Cookie Policy
Newmac Expedition uses cookies and similar tracking technologies to enhance your browsing experience, analyze traffic, and deliver personalized content. The types of cookies we use include:
– Essential Cookies: Required for basic website functionality and account access.
– Functional Cookies: Improve usability (e.g., saving preferences or language).
– Analytics Cookies: Help us understand user interaction and improve content.
– Performance Cookies: Measure system effectiveness and loading times.
10. Cookie Management and Compliance
You can manage your cookie preferences using the cookie consent banner presented upon first visit to our website. You may also control cookie behavior through your browser settings. For users in GDPR- and CCPA-governed jurisdictions, we honor “Do Not Track” signals and uphold explicit consent before placing non-essential cookies. Withdrawal of cookie consent can be actioned at any point.
11. Children’s Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal data from them. If we learn that we have inadvertently collected data from a child without verified parental consent, we will take immediate steps to delete the data. Parents or legal guardians who believe we may have collected data from their child may contact us at [email protected].
12. Policy Updates and Notifications
We reserve the right to modify this Privacy Policy to reflect changes in our practices, legal requirements, or technology. Substantive updates affecting your rights or data usage will be communicated to you via email (if applicable) or prominently posted on newmacexpedition.com. You are encouraged to review this policy periodically to stay informed.
13. Contact
For any questions, concerns, or requests regarding this Privacy Policy or your personal data, you may reach our Data Protection Officer at:
Newmac Expedition
Email: [email protected]
We respect your privacy and are committed to complying with all relevant data protection legislation. If you believe your data has been handled inconsistently with this Privacy Policy or applicable law, please contact us. We will work promptly to resolve your inquiry.
